In late June we took our mission to the streets and set up camp for the day at Matalan in Williamson Square, Liverpool.
With models posing as mannequins before coming to life to take a #suncreamselfie in the shop windows, we were armed with tonnes of Sun Sense sun cream samples and managed to engage over 2,500 shoppers.
A week later we were at Mold Carnival, where plenty of excited carnival goers posed for a #suncreamselfie in our instaframe – we even got one with Sherrie Hewson from Coronation Street and a local pipe band! Keeping in the carnival spirit, we headed further north to Morecambe Carnival a few weeks later with a UV accessory making activity for kids, ensuring they know when they’re exposed to UV.
Sun Safety Trail
From August 9 – 11 we took over Liverpool’s Royal Albert Dock with our Sun Safety Trail. Parents were invited to follow a trail around the docks, taking part in activities at The Beatles Story, Mattel Play and Tate Liverpool before visiting us at the British Music Experience to make glowing UV bead accessories and pick up a goody bag full of Sun Sense freebies, our sun safety guide and even a frisbee!
Every step of the trail was packed with fun as kids made their own instruments, artwork and met Mattel characters, all while learning about sun safety.
Liverpool John Lennon Airport
We finished the campaign by waving off lucky holiday makers at Liverpool John Lennon Airport as they stopped for a chat before their flight. Whether they were headed to Glasgow or Greece, we made sure they were prepared for their trip ahead with plenty of sun cream and sun safety guides on hand, as well as a goody bag for the kids.