Cancer research charity takes #suncreamselfie awareness message into North Wales schools this summer

Sunday, 22nd July 2018 | General | 0 comments

Cancer research charity takes #suncreamselfie awareness message into North Wales schools this summer

Experts from local charity North West Cancer Research are encouraging school children across North Wales to stay safe in the sun, as part of its #suncreamselfie campaign,

The charity has held a series of school roadshows, including one at Castell Alun High School, in Flintshire, delivering a dedicated skin cancer awareness and sun safety lesson to Year 8 pupils as part of their summer PSHE lessons.

The lesson demonstrated the facts behind skin cancer, how it develops and how over exposure to harmful UV rays can increase people’s chance of developing the disease.

The lesson was given as part of the Charity’s summer-long #suncreamselfie campaign which aims to improve skin cancer awareness and increase sun cream use across North Wales and North West England.

A recent independent survey* conducted by North West Cancer Research revealed that 70% of adults in North Wales are unaware of the early warning signs of skin cancer.

It also revealed that less than one in five of people living in the region don’t use sun cream when its sunny in the UK and that 40% of adults use sunbeds, despite 97% of them being aware of the skin cancer risks associated with their use.

By starting in schools, North West Cancer Research hopes to arm the younger generation with the relevant information about skin cancer and encourage a positive association with sun cream application, helping tackle the UK’s rising skin cancer rates.

Alastair Richards, CEO of North West Cancer Research, said: “We have worked closely with educational professionals to develop this lesson plan. It’s an engaging and fun way of looking at the personal and social choices that young people make when it comes to UV exposure, asking them to think about what they would do in a range of different scenarios.

“Our main aim is to educate young people and ensure they are fully aware and fully informed of the issues and risks related to skin cancer. We hope the pupils at Castell Alun enjoyed their lesson and we are looking forward to rolling these lessons out across the region ahead of the summer holidays.”

Mary McCarthy, Learning Coordinator at Castell Alun High School, said: “The #suncreamselfie skin cancer awareness lesson has come just as we head into the summer holidays where our pupils will be playing outside and going on holiday with their families.

“North West Cancer Research captured the pupil’s attention throughout the whole lesson and used relatable, real-life scenarios to really get them thinking about skin cancer and its causes. We would like to thank the charity for visiting us and giving such a useful lesson.

North West Cancer Research launched its #SuncreamSelfie campaign in May and it will run until the end of August.

The charity is calling on people across the North West to get creative when applying sun cream and take selfies to upload to social media using hash tag #SuncreamSelfie.

Stars from reality TV show Real Housewives of Cheshire including Katie Kane, Rachel Lugo and Tanya Bardsley have already backed the campaign sharing their #suncreamselfies online.

To find out more, visit or share your own #suncreamselfie using the hashtag.


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