Our Campaigns

Introducing #suncreamselfie

Skin cancer is one of the deadliest cancers in the UK, so we’re supercharging our #suncreamselfie awareness campaign to tackle it head on.

Even though more than 15,900 people are diagnosed with skin cancer every year, our research* has revealed that nearly 90% of people don’t know the early warning signs to look out for.

This summer we are asking everyone to share their own #suncreamselfie to educate and empower people across the region to stay safe in the sun.

We will be taking our campaign on the road and visiting events, schools and workplaces across the North West of England and North Wales, to spread the message and help people to protect their skin from the damaging effects of the sun.

suncream selfie montage

Startling statistics

We conducted a survey* of residents in North West of England and North Wales to find out what we really know about sun safety.

Here is just a snapshot of the results:

  1. Nearly 90% of people questioned don’t know the early warning signs of skin cancer
  2. 30% of those surveyed have been affected by skin cancer either personally or through someone they know
  3. 21% admitted to only using sun cream when abroad.
  4. 80% have been sunburned
  5. Over 95% of sunbed users are aware of the associated risks of skin cancer and still use them anyway

For more information, you can download the overall results here, or see how they breakdown for the regions in which we fund research: Merseyside, Lancaster and North Wales.

Show us your #suncreamselfie

suncream selfie infographic

This year, we want our campaign to be bigger and better than ever before so we need your help to spread the word!

Get creative when applying your sun cream, take a selfie and upload it to social media with the hash tag #suncreamselfie.

Don’t forget to tag your friends too and encourage others to join in!

Download the high res infographic here

Know the warning signs

Changes in your moles, as well as the appearance of new moles and skin blemishes, are all potential markers of skin cancer. Get to know your skin and make sure you check it regularly for any changes, using the recommended ABCDE method:

  • Asymmetry: does the mole look uneven or misshapen
  • Border: is the edge of the mole blurred?
  • Colour: is it a mix of shades, has your mole darkened since the last time you checked?
  • Diameter: is it bigger than 6mm?
  • Elevation or enlargement: has it changed in shape or become raised above the skin’s surface?

Contact your GP if you spot any of these symptoms and make sure you get checked straight away.

* The independent survey of 900 residents in North West of England over the age of 18 was carried out for North West Cancer Research by 72 Point in April 2018.


Your donation will help us stop cancer sooner.

Make a one-off donation or give a little every month.


Check out the #suncreamselfie campaign on social media!


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